Three Things to Keep in Mind When Using PPC

Chances are good that even if you’re not using PPC for your business, you’ve probably used it in your shopping or research time on the internet. These are those little links that line the sides of pages, beckoning you to find out what they have to offer. Whenever you click onto one of these links, the PPC company charges the person who places the ad for the click. But with well placed PPC campaigns, you can often get a lot of clicks that turn into sales. That’s the key with PPC  conversion. Here are three things you need to keep in mind as you investigate this marketing tactic.

The PPC Advertisement Needs to Be Exciting

In order to get someone to click onto your PPC advertisement, you need to make sure you are telling them exactly why it’s important for them to find out more. For example, if you are selling a weight loss product, you might want to advertise how much weight someone can lose in a short amount of time (Lose Ten Pounds in Two Weeks With No Exercise). You need to encourage people to click on that link so that they will go to your site, see what you have to offer, and then make a purchase.

PPC Fraud is a Real Issue

But as with any good thing, there are downsides that you need to keep in mind as well. Whenever someone clicks on your PPC link, you need a pay a small amount of money in order to keep the link where it is. Some competitors have been known to hire people to click on these links over and over so that you have to pay large amounts of money. This is devastating to smaller businesses that might not have the money to spend on these costs. Because there is no real way to prevent this or to control this, you need to simply be aware of your PPC click numbers every day to see if there is a spike in clicks from a certain IP address or if there are a number of clicks that aren’t yielding purchases. If you contact the PPC link service to complain about these excessive clicks, you may be able to change the PPC advertisement to try to avoid these issues.

PPC Should Not be the Only Strategy

When you’re trying to draw new people to your website, you don’t want to limit your marketing techniques to only PPC. You should also be working on the SEO of your website in addition to researching affiliates and other traditional advertisements. Spread the word about your website with flyers and links in your emails to everyone too. PPC is a great way to start drawing people into your site, but since many people are not sure if they can trust PPC links, they’re not a good thing to employ as a singular marketing strategy.

Pay per click advertising is simply not going away any time soon, so you can either ignore it completely or see if it works for you. You might want to try running a few advertisements on a few different websites to see if you can actually increase your website traffic. Once you’ve gotten those numbers up, try stopping the PPC for a while to see if you can maintain those numbers with other advertising strategies.

PPC is a great way to cheaply begin to spread the word about your website, but with the danger of PPC fraud, some smaller businesses may not be able to take that risk. By watching your numbers and weighing the benefit, you can make the best decision about PPC for your needs.

Earning from PPC Search Engine Affiliate Programs

What are PPC Search Engines?

PPC Search Engines are search engines that allow advertisers to list their site within their search results on a pay per click basis. Advertisers bid against other advertisers for the same keywords or phrases. The highest bidder will then have their site ranked #1 in the PPC Search Engine results for a certain keyword followed by the second highest bidder for the same keyword followed by the third highest bidder for the same keyword, etc.

When a visitor then does a search in the PPC Search Engine and clicks on an advertisers bided link, the advertisers account will then get deducted for that click. This only happens once per unique visitor. So if that same visitor clicked on the same advertisers bided link twice, then the advertisers account will only get deducted for the first click.

Why is it easier to earn from PPC Search Engines than other affiliate programs?

PPC Search Engine affiliate programs are a good and easy way to earn some quick cash online. It is a lot easier to earn from PPC Search Engines than most other affiliate programs because you earn from your visitors click-thru’s to an advertisers site and not per action or sale.

Where can I find PPC Search Engines that offer affiliate programs?

There are only a few good resources on the Internet that lists a large amount of PPC Search Engines. Most of these are either outdated where they have a lot of PPC Search Engines that don’t exist anymore or only mainly gives information about a PPC Search Engines advertising offers.

This is because it lists over 425 PPC Search Engines where you can easily compare what each PPC Search Engines affiliate program has to offer and you can even organize the PPC Search Engines results by Date Added, Minimum Payout, Earnings, etc.

I have joined a PPC Search Engine. How do I go about advertising it so that I can earn from it?

Once you have joined a PPC Search Engine, you can then easily get promotional links/material from the affiliate section of the PPC Search Engine account where you can then use them to advertise the PPC Search Engine that you have joined.